Anina Pfortje die Gründerin von QueChaLe

Hi, I'm Anina!

The founder of QueChaLe and mother of three children. The idea for QueChaLe came from our real everyday family life, because one day our eldest son's godmother came around with a gift that would turn not only our audio play world upside down.

The Toniebox lands

An innovative audio system that had just come onto the market and could be operated even by the youngest children. A new passion was born. And to be honest, it wasn't just the children who were passionate about it – I too found the cute Tonies almost irresistible, and so our collection grew to an impressive size in no time at all.

Chaos ensues

However, this meant that all the figures disappeared into sofa cushions, Lego boxes, and children's bedrooms, as we had no storage system for our new audio play fun.
At the time, there was no suitable solution on the market, and I thought a simple box was far too good for the lovingly designed figures.

Initial ideas emerge

Together with my husband, we came up with the idea of designing more than just a display case: a piece of furniture that children could actively enjoy and, at the same time, learn to keep tidy.

And so the Lucky wheel was born—functional, timeless, and a real favorite for little collectors.

Production starts

The first prototypes are created. Lovingly handcrafted with real-life knowledge, a clear vision, and a lot of heart.
The response from friends? Enthusiastic! This demand gradually grows into QueChaLe.

The market is ready

What began as an idea has suddenly become reality: the bus is full, the boxes are packed. QueChaLe is on its way to kids' rooms. More and more parents want storage solutions that really make sense: timeless, child-friendly, and made with love. A labor of love has grown into a growing collection for tidiness, play, and a piece of childhood.

QueChaLe is growing

The initial idea is transformed into genuine craftsmanship—supported by a workshop in the Ruhr region and manufactured in small batches. Each piece is created with great care, using high-quality materials and genuine craftsmanship. Made in Germany. Step by step, QueChaLe continues to grow: with a clear vision, an expanding range, and the goal of creating long-lasting favorite pieces for families.

What our customers say

The children and we are extremely pleased.
A worthwhile purchase.

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Carfully packaged and superbly crafted bike for our children's Tonys. It's great that there are still companies like this in Germany that manufacture such high-quality products. We're happy to pay a few dollars more for them."}]}]}